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What is ‘Authentic’ and how did we make it the Heart of SponsorsOne?
In the era of fake news, clickbait articles and misleading online advertisements, how can a consumer know what is real and what is a sly marketing trick to get their eyes on specific content? Authenticity is a word often thrown around by marketers to promote their...
Inspiring User Generated Content with SponsorsOne
A brands consumer often has a lot to say when it comes to their viewpoints on products or services, especially while using social media to express these experiences. These online engagements can make or break the popularity of specific brand, build trust with...